What is a brand?  A brand is a unique identity.  It is a combination of a company’s advertising slogan, product, service, people, leadership, profitability, and physical properties.  What is branded service?  It is a strategic and organized way to deliver on experiences that magnify brand promises throughout all levels of the organization. It is creating an experience for customers that create brand engagement, emotional connection and commitment. This workshop will enable practitioners to look at their company’s brand and what role they play in assuring customer promises and expectations are met. Branded customer service is primed to give a company the competitive edge and ensure employees are best in class when it comes to delivering exceptional service.